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Every artwork on Kex Art is AI-generated — created, curated and printed to order. How this works

How We Colour-Manage Prints for Accuracy

3 Aug 2026 · Process · AI-art studio notes

How We Colour-Manage Prints for Accuracy

At Kex Art, we are committed to providing you with AI-generated prints that are not only visually stunning but also true to the digital preview you see on our website. Achieving this level of accuracy involves a meticulous colour management process, ensuring that what you see on your screen is what you get on paper. Here’s how we do it:

Soft-Proofing to Paper Profile

One of the key steps in our colour management process is soft-proofing. Soft-proofing is the method of simulating how an image will look when printed on a specific type of paper. This is crucial because different papers can affect the appearance of colours in various ways.

We begin by selecting the appropriate paper profile for the type of print you have chosen. A paper profile is a set of data that describes how a specific printer and paper combination reproduce colours. By using these profiles, we can accurately predict and adjust the colours in your artwork to ensure they will look their best once printed.

Our designers use advanced software to apply the selected paper profile to your digital artwork. This allows us to see a soft-proof version of your print, giving us a clear idea of how the colours will appear on the final product. If any adjustments are needed, we make them at this stage to ensure that the colours are as accurate as possible.

Viewing Under Neutral Light

The lighting conditions under which we view your artwork play a significant role in how we perceive its colours. To ensure that our colour adjustments are as accurate as possible, we view all digital previews and soft-proofs under neutral lighting conditions.

Neutral lighting means that the light source does not introduce any colour bias. This is typically achieved using specialised lighting that has a colour rendering index (CRI) of 90 or above, which ensures that colours are rendered accurately and consistently. Our studio is equipped with such lighting, allowing us to evaluate colours without any distortion or unwanted colour casts.

By viewing your artwork under neutral light, we can make informed decisions about any necessary adjustments, ensuring that the final print will look as close as possible to the digital preview you approved.

No Filters or Grading

At Kex Art, we believe in maintaining the integrity of your original artwork. This means that we do not apply any filters or grading to the digital files before printing. Our goal is to reproduce your artwork as faithfully as possible, without any unnecessary alterations.

Filters and grading can introduce unwanted changes to the colours and overall appearance of an image. By avoiding these, we ensure that the colours you see in the digital preview are the same colours that will appear in the final print. This approach allows us to focus on accurate colour reproduction rather than creative manipulation.

Ensuring a Perfect Match

Our commitment to colour accuracy means that we take every precaution to ensure that the final print matches the digital preview you approved. By combining soft-proofing, neutral lighting, and a strict no-filters policy, we create a seamless transition from screen to paper.

We understand that your artwork is important to you, and we strive to deliver prints that you will be proud to display. Our colour management process is designed to give you confidence that the colours in your print will be vibrant, accurate, and true to your original vision.

In summary, our colour management process involves:

  • Soft-proofing to the appropriate paper profile to predict and adjust colour appearance.
  • Viewing under neutral light to ensure accurate colour evaluation.
  • No filters or grading to maintain the integrity of the original artwork.

With these steps, we guarantee that your AI-generated print will be a faithful reproduction of the digital preview, bringing your artwork to life with stunning clarity and colour accuracy.

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